According to statistics from the World Travel & Tourism Council (WTTC), the number of Canadian visitors—one of the main national groups traveling to the USA for tourism—has notably decreased.

In March, the number of Canadians crossing the U.S. border dropped by 32 percent compared to the previous year. Flight bookings from Canada to the U.S. are down 70 percent year-over-year, and airlines have cut 320,000 available seats.

The number of visitors from the Old Continent also fell by 17 percent in March alone. Many Europeans are canceling planned trips to the U.S. due to concerns over the immigration policies of Donald Trump’s administration and the overall image of the country.

Meanwhile, 33 percent of Americans are planning to travel to Europe in the summer of 2025, representing a 7 percentage point decrease compared to the previous year.

Tourism decline impacts the economy

Tourism accounts for approximately 2.5 percent of the U.S. GDP, and the decline in international tourists has serious economic consequences. A projected 9.4 percent drop in visitor numbers in 2025 could result in the loss of 230,000 jobs, particularly in the hospitality and restaurant sectors.

The decrease in tourists from Canada and Europe in 2025 is attributed to stricter immigration policies, trade tensions, and safety concerns. For many people, the U.S. has become a less attractive travel destination. If this trend continues, it could have long-term consequences for the American tourism industry and the broader economy.

The United States offers incredibly diverse tourist attractions that draw millions of visitors from around the world. One of the most iconic sites is the Grand Canyon in Arizona—an awe-inspiring gorge known for its unique rock formations and breathtaking views.

Urban life enthusiasts are drawn to New York City, home to iconic locations like the Statue of Liberty, Central Park, and Times Square. On the West Coast, must-see spots include Los Angeles with Hollywood and the Walk of Fame, as well as San Francisco with the Golden Gate Bridge.

National parks such as Yellowstone and Yosemite provide opportunities to connect with pristine nature, geysers, and picturesque landscapes. For history and culture buffs, Washington, D.C. is a key destination, featuring numerous museums, the Washington Monument, and the White House—the official residence of the U.S. president.

Shape the conversation

Do you have anything to add to this story? Any ideas for interviews or angles we should explore? Let us know if you’d like to write a follow-up, a counterpoint, or share a similar story.