In her message, Laurence highlights Gen-E as an iconic event where JA Europe showcases the best of young European businesses, with a record-breaking 2,000+ student companies featured in this year’s Virtual Expo. She emphasizes the critical need for more business creation, innovation, and adoption of new technologies to keep Europe competitive, and calls on Europe’s youth to drive this transformation.
Gen-E 2025 is the largest European youth entrepreneurship festival and it took place in Athens, Greece, from July 1st to 4th, 2025. Every year, this event brings together thousands of young entrepreneurs, educators, and partners from over 40 countries, offering a unique platform to connect, compete, and celebrate the entrepreneurial spirit shaping Europe’s future.