Articles
Influencers vs Institutions: Who do young Europeans trust more?
As trust in traditional institutions declines, many young Europeans turn to influencers for information they find more relatable and personal. While EU bodies often communicate through formal reports, influencers use storytelling and direct engagement to build emotional trust.
3 min
What TikTok’s #EuropeanUnion is really about?
TikTok’s #EuropeanUnion reveals more than just trends - it’s a space where politics, education, and everyday stories of EU life meet. An analysis of 15 top videos shows that most content is neutral or positive, with only limited criticism.
4 min
