Made in Cyprus? Why Local Cosmetic Brands Deserve More Attention

In a world full of Instagram filters, beauty influencers, and viral skincare trends, it’s easy to fall for the glitzy claims of major global brands. From anti-aging creams to amazing serums, we are constantly told what to buy and why we need it—often by individuals who are paid to say it. Behind the scenes, however, something more real is taking place in Cyprus: tiny, regional cosmetic companies are producing natural, superior products that are influenced by our culture, values, and geography. What’s stopping us from learning more about them?

First of all, let’s talk about what makes these brands so special. Foe example those companies like “Kypwell”, “BioAroma” or “Herbaworks” are using ingredients that are not only native to Cyprus, but have been used in traditional remedies for generations, think of olive oil, aloe vera, carob, lavender, and wild herbs from the Troodos mountains. These products are more than just skincare- they’re a blend of cultural heritage and innovation. Most of them are vegan, cruelty-free, and produced with sustainability in mind. Unlike other major international brands, these local companies focus on quality, transparency, and connection with their customers, not just “flashy marketing” that will decrease product production after a time.

What about the part?? When people are buying those products, they are not just supporting healthier skincare choices but as well as that, we are boosting our local economy too. According to “IBISWorld”, the soap, detergent, perfume, and cosmetics manufacturing industry in Cyprus was valued at their increase around €41 million in 2024, with 34 active businesses employing approximately 174 people. These are real numbers representing small companies like: local farmers, artisans, marketers, and families.

By choosing Cypriot-made products over imported ones, we keep our money circulating within our own communities. We help preserve jobs, support innovation, and create new opportunities for young entrepreneurs who believe in beauty with purpose.

Vereonica Isabella Fergison

However, this is where the discussion becomes even more vital, particularly for the younger generation. These days, deceptive advertising, false information, and fake news are widespread, particularly online. This is also true of the beauty sector. Many global corporations spend millions persuading consumers that their products are “clean” or “natural,” when in reality, they are anything but. Influencers get paid frequently to promote goods that they have never used. Buzzwords like “eco-friendly” and “organic” are used without any actual regulations. Knowing what is genuine and what is merely marketing is difficult.
Local brands can have a significant impact in this situation. Cypriot beauty brands are small, approachable, and firmly established in their local communities, in contrast to multinational corporations that function from great distances. They can trace the ingredients they use. You can see their values. Their workers are frequently on hand to speak with clients face-to-face and go over the precise ingredients in each bottle or jar. Selecting these companies is an informed choice rather than just a buy. It’s a means of opposing false beauty standards and promoting honesty in advertising.
Supporting regional brands is actually a type of media literacy. It requires asking questions such as: Who manufactured this item? What’s within? Is this claim accurate or merely a trend? We become more knowledgeable customers when we do that. Authenticity, openness, and sustainability are qualities that Cypriot cosmetic brands are pleased to uphold, and we should stop falling for overhyped claims.

Take a moment to look past the foreign labels the next time you need a moisturiser, lip balm, or revitalising face spray. Products that feel good, do well, and tell the truth may be found here in Cyprus, and you might be surprised by what you find. Because external appearances shouldn’t be the only aspect of beauty. It ought to centre on what is truthful, genuine, and beneficial to the society we genuinely want to live in.