{"id":49396,"date":"2025-09-19T06:42:13","date_gmt":"2025-09-19T06:42:13","guid":{"rendered":"https:\/\/www.pulse-z.eu\/where-are-the-medical-entrepreneurs-unlocking-innovation-in-healthcare\/"},"modified":"2025-09-19T07:02:25","modified_gmt":"2025-09-19T07:02:25","slug":"kde-su-podnikatelia-v-zdravotnictve-odomykanie-inovacii-v-zdravotnictve","status":"publish","type":"post","link":"https:\/\/www.pulse-z.eu\/sk\/kde-su-podnikatelia-v-zdravotnictve-odomykanie-inovacii-v-zdravotnictve\/","title":{"rendered":"\u201eKde s\u00fa podnikatelia v zdravotn\u00edctve?\u201c: odomykanie inov\u00e1ci\u00ed v zdravotn\u00edctve"},"content":{"rendered":"<br \/>\n<h3><strong>\u00davod<\/strong><\/h3>\n<p> Svet podnikania je pln\u00fd rovnako zm\u00fd\u0161\u013eaj\u00facich \u013eud\u00ed, v\u0161etci z r\u00f4znych prostred\u00ed, od technol\u00f3gi\u00ed, financi\u00ed a\u017e po marketing, no napriek tomu je kritick\u00fd sektor nedostato\u010dne zast\u00fapen\u00fd: zdravotn\u00edctvo. Napriek tomu, \u017ee najlep\u0161ie poznaj\u00fa potreby pacientov a syst\u00e9mov\u00e9 neefekt\u00edvnosti, zdravotn\u00edckych pracovn\u00edkov len zriedka n\u00e1jdete v startupoch alebo ako podnikate\u013eov. Od zvl\u00e1dania zlo\u017eit\u00fdch pr\u00e1vnych a pois\u0165ovac\u00edch prek\u00e1\u017eok a\u017e po samotn\u00e9 po\u017eiadavky ich klinick\u00fdch \u00faloh sa pon\u00e1rame do bari\u00e9r, ktor\u00e9 brzdia inov\u00e1cie zdravotn\u00edckych pracovn\u00edkov.<\/p>\n<h3><strong>V\u00fdzvy kari\u00e9ry v zdravotn\u00edctve<\/strong><\/h3>\n<p> U\u017e v ranom veku sa u\u010d\u00edme, \u017ee lek\u00e1ri a zdravotn\u00e9 sestry pracuj\u00fa v nemocniciach a jedno jablko denne dr\u017e\u00ed lek\u00e1ra pre\u010d. Zatia\u013e \u010do z toho druh\u00e9ho vyrastieme, to prv\u00e9 v n\u00e1s zost\u00e1va zakorenen\u00e9. Je faktom, \u017ee v\u00e4\u010d\u0161ina zdravotn\u00edckych pracovn\u00edkov pracuje v nemocniciach; mimo nemocn\u00edc je to v\u0161ak in\u00fd pr\u00edbeh. D\u00f4vod je jednoduch\u00fd: by\u0165 zdravotn\u00edckym pracovn\u00edkom nie je len 48 hod\u00edn t\u00fd\u017edenne a pr\u00e1ca na zmeny sama o sebe rob\u00ed \u017eivot mimo pr\u00e1ce takmer nemo\u017en\u00fdm. \u017divot zdravotn\u00edckeho pracovn\u00edka si vyber\u00e1 v\u0161elijak\u00e9 veci, fyzick\u00e9 z pr\u00e1ce na 12 a\u017e 24-hodinov\u00e9 zmeny v rozvrhu, psychick\u00e9 z vybavovania sa ka\u017edodennej administrat\u00edvy a z\u00e1rove\u0148 dodr\u017eiavania protokolov, emocion\u00e1lne, preto\u017ee ako \u013eudsk\u00e9 bytosti si naj\u010dastej\u0161ie vytv\u00e1rame vz\u0165ahy. Koncept rovnov\u00e1hy medzi pracovn\u00fdm a s\u00fakromn\u00fdm \u017eivotom zdravotn\u00edckeho pracovn\u00edka je ako ch\u00f4dza po lane, opatrn\u00fd krok, aby sa zabezpe\u010dila bezpe\u010dnos\u0165 pacientov, a z\u00e1rove\u0148 sa udr\u017eiavanie pri \u017eivote; jeden chybn\u00fd krok m\u00f4\u017ee znamena\u0165 koniec kari\u00e9ry. Teraz k tomu pridajte podnikanie so v\u0161etk\u00fdmi jeho v\u00fdzvami a \u0165a\u017ekos\u0165ami.<\/p>\n<h3><strong>Spolo\u010dnos\u0165 a jej zapojenie<\/strong><\/h3>\n<p> Na druhej strane, samotn\u00e9 vzdelanie m\u00f4\u017ee by\u0165 tie\u017e ovplyv\u0148uj\u00facim faktorom, zatia\u013e \u010do v\u00e4\u010d\u0161ina \u0161tudentov je povzbudzovan\u00e1, aby sa zameriavali na podnikate\u013esk\u00e9 zru\u010dnosti, v zdravotn\u00edctve sa o \u0148om nielen\u017ee sotva spom\u00edna, ale \u0161irok\u00e1 verejnos\u0165 ho pova\u017euje za zbyto\u010dn\u00fd. Ke\u010f \u0161tudenti zdravotn\u00edctva prejavia z\u00e1ujem o podnikanie, v\u00e4\u010d\u0161ina \u013eud\u00ed si kladie ot\u00e1zky typu: \u201ePre\u010do sa v\u00f4bec ob\u0165a\u017eova\u0165, ke\u010f m\u00e1te zaru\u010den\u00fa pr\u00e1cu v nemocnici?\u201c a \u201eMali by ste sa s\u00fastredi\u0165 na \u0161t\u00fadium!\u201c. Toto zm\u00fd\u0161\u013eanie v spojen\u00ed s intenzitou \u0161tudijn\u00e9ho za\u0165a\u017eenia odr\u00e1dza \u0161tudentov od budovania podnikate\u013esk\u00fdch zru\u010dnost\u00ed. U\u017e po\u010das \u0161t\u00fadia v\u00e4\u010d\u0161ina kurzov zah\u0155\u0148a st\u00e1\u017ee, ktor\u00e9 s\u00fa povinn\u00e9 na absolvovanie \u0161t\u00fadia a ktor\u00e9 s\u00edce v\u0161tepuj\u00fa zru\u010dnosti, ktor\u00e9 sa daj\u00fa z\u00edska\u0165 iba praxou, ale u\u017e teraz za\u010d\u00ednaj\u00fa obmedzova\u0165 \u010das na rozvoj podnikate\u013esk\u00fdch zru\u010dnost\u00ed.<\/p>\n<h3><strong>Regula\u010dn\u00fd a pr\u00e1vny labyrint<\/strong><\/h3>\n<p> Okrem toho je pre zdravotn\u00edckych pracovn\u00edkov u\u017e samotn\u00e9 z\u00edskanie poistenia boj. Pr\u00edsna regula\u010dn\u00e1 a pr\u00e1vna \u00faprava v zdravotn\u00edctve predstavuje pre podnikate\u013esk\u00fdch zdravotn\u00edckych pracovn\u00edkov obrovsk\u00fa prek\u00e1\u017eku. Na Malte je z\u00edskanie poistenia pre p\u00f4rodn\u00fa asistentku drah\u00e9, preto\u017ee potrebn\u00e9 poistn\u00e9 je vysok\u00e9. Zdravotn\u00edcki pracovn\u00edci s\u013eubuj\u00fa, \u017ee na konci d\u0148a \u201eneubl\u00ed\u017eia\u201c, bez oh\u013eadu na to, ko\u013eko telev\u00edznych rel\u00e1ci\u00ed romantizuje pr\u00e1cu v zdravotn\u00edctve, ka\u017ed\u00fd zdravotn\u00edcky pracovn\u00edk je zodpovedn\u00fd za \u017eivoty svojich klientov. Ke\u010f odborn\u00edk pracuje v nemocni\u010dnom prostred\u00ed, n\u00e1klady na poistenie nie s\u00fa na neho kladen\u00e9. A preto je pr\u00e1ca v nemocnici takmer logick\u00e1, preto\u017ee pom\u00e1ha:<\/p>\n<ol>\n<li> Za\u010dnite v \u017eivote<\/li>\n<li> By\u0165 schopn\u00fd zn\u00e1\u0161a\u0165 finan\u010dn\u00e9 a pr\u00e1vne n\u00e1klady spojen\u00e9 s podnikan\u00edm<\/li>\n<li> Vyhnite sa za\u0165a\u017eeniu zodpovednosti osamote<\/li>\n<\/ol>\n<p> Tieto tri d\u00f4vody m\u00f4\u017eu odr\u00e1dza\u0165 mnoh\u00fdch zdravotn\u00edckych pracovn\u00edkov od za\u010datia podnikate\u013eskej cesty.<\/p>\n<h3 style=\"text-align: left;\"><strong>Priekopn\u00edcke cesty<\/strong><\/h3>\n<p style=\"text-align: left;\"> Na Malte je podnikate\u013eov v oblasti zdravotnej starostlivosti m\u00e1lo; jednu skupinu s <a href=\"https:\/\/www.positivebirthmalta.com\/\" target=\"_blank\" rel=\"noopener\">n\u00e1zvom Positive Birth Malta<\/a> zalo\u017eil a vedie t\u00edm p\u00f4rodn\u00fdch asistentiek, ktor\u00fdch cie\u013eom je propagova\u0165 p\u00f4rodn\u00edctvo aj mimo nemocni\u010dn\u00e9ho prostredia. Spolo\u010dne sa venuj\u00fa vzdel\u00e1vaniu a podpore svojich klientok, aby dosiahli pozit\u00edvny p\u00f4rodn\u00fd pr\u00edbeh. <\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Prehr\u00e1va\u010d videa YouTube\" src=\"https:\/\/www.youtube.com\/embed\/M_bbysKj1wk?si=n-178H73Rx44Vr4z\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><strong>Pohyb vpred<\/strong><\/h3>\n<p> Po zhroma\u017eden\u00ed v\u0161etk\u00fdch faktov sa mo\u017eno p\u00fdtate: \u201eAko sa teda pohneme \u010falej?\u201c. Na za\u010diatok povzbudzujme \u0161tudentov zdravotn\u00edctva, aby si budovali podnikate\u013esk\u00e9 zru\u010dnosti. Ako spolo\u010dnos\u0165 povzbudzujme v\u0161etk\u00fdch \u0161tudentov, aby si budovali podnikate\u013esk\u00e9 zru\u010dnosti. Podnikate\u013esk\u00e9 zru\u010dnosti, ako je prisp\u00f4sobivos\u0165, riadenie \u010dasu a kritick\u00e9 myslenie, s\u00fa v\u0161etko zru\u010dnosti, ktor\u00e9 s\u00fa v zdravotn\u00edctve ve\u013emi cenn\u00e9. Schopnos\u0165 kriticky myslie\u0165 sa dost\u00e1va do popredia po\u010das n\u00fadzovej situ\u00e1cie, kde je \u010das k\u013e\u00fa\u010dov\u00fd. <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/nursing-and-midwifery\" target=\"_blank\" rel=\"noopener\">V ned\u00e1vnej spr\u00e1ve<\/a> Svetov\u00e1 zdravotn\u00edcka organiz\u00e1cia vyjadrila obavy, \u017ee do roku 2030 bude nedostatok 4,81 mili\u00f3na sestier a p\u00f4rodn\u00fdch asistentiek spolu, a to je cite\u013en\u00e9 u\u017e dnes! Hoci podnikate\u013esk\u00e9 zru\u010dnosti priamo nezmiernia t\u00fato v\u00fdznamn\u00fa v\u00fdzvu, m\u00f4\u017eu sl\u00fa\u017ei\u0165 ako dvere k nov\u00fdm mo\u017enostiam. Zatia\u013e \u010do aspo\u0148 odborn\u00edci, ktor\u00ed op\u00fa\u0161\u0165aj\u00fa nemocni\u010dn\u00e9 prostredie, neop\u00fa\u0161\u0165aj\u00fa toto povolanie \u00faplne.<\/p>\n<p>Po druh\u00e9, presadzujme snahu poskytn\u00fa\u0165 zdravotn\u00edckym pracovn\u00edkom spr\u00e1vnu rovnov\u00e1hu medzi pracovn\u00fdm a s\u00fakromn\u00fdm \u017eivotom. Takto m\u00f4\u017eu pon\u00faka\u0165 lep\u0161iu starostlivos\u0165 a svoj \u010das vyu\u017ei\u0165 na rozv\u00edjanie svojich n\u00e1padov. Koniec koncov, po\u010das v\u0161etk\u00fdch t\u00fdch hod\u00edn v prvej l\u00ednii starostlivosti vedia, \u010do pacienti potrebuj\u00fa nielen na zotavenie, ale aj na to, aby sa im darilo. S viac \u010dasu k dispoz\u00edcii zdravotn\u00edcki pracovn\u00edci nem\u00f4\u017eu len d\u00fafa\u0165 v nie\u010do, \u010do m\u00f4\u017ee zlep\u0161i\u0165 \u017eivoty pacientov. Ale prem\u00fd\u0161\u013eajte o tom, vymyslite to a za\u010dnite to! Priamou pr\u00e1cou s pacientmi m\u00f4\u017eu preklen\u00fa\u0165 priepas\u0165 medzi v\u00fdskumom a klinickou aplik\u00e1ciou.<\/p>\n<h3><strong>Z\u00e1ver<\/strong><\/h3>\n<p> Na z\u00e1ver, bu\u010fme gener\u00e1ciou, ktor\u00e1 bude podporova\u0165 rovnos\u0165 v podnikan\u00ed. Kde zdravotn\u00edcke pom\u00f4cky alebo slu\u017eby m\u00f4\u017eu pon\u00faka\u0165 samotn\u00ed zdravotn\u00edcki pracovn\u00edci, a to v nemocni\u010dnom prostred\u00ed aj mimo neho. A \u010do je najd\u00f4le\u017eitej\u0161ie, spolo\u010dnos\u0165, ktor\u00e1 je zdrav\u00e1 fyzicky aj psychicky.<\/p>\n<h3>Referencie<\/h3>\n<div>\n<p> Svetov\u00e1 zdravotn\u00edcka organiz\u00e1cia. (17. j\u00fala 2025). <i>O\u0161etrovate\u013estvo a p\u00f4rodn\u00edctvo<\/i> . Svetov\u00e1 zdravotn\u00edcka organiz\u00e1cia. https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/nursing-and-midwifery<\/p>\n<\/div>\n<h3>\u010eal\u0161ie \u010d\u00edtania<\/h3>\n<div>\n<p> Babu, DKR (2021). V\u00fdzvy, ktor\u00fdm \u010delia za\u010d\u00ednaj\u00face podniky v oblasti zdravotnej starostlivosti. <i>Archives of Business Research<\/i> , <i>9<\/i> (8). https:\/\/doi.org\/10.14738\/abr.98.10601<\/p>\n<p> Paunovi\u0107, I., Apostolopoulos, S., Ivana Bo\u017ei\u0107 Miljkovi\u0107, &amp; Milo\u0161 Stojanovi\u0107. (2024). Udr\u017eate\u013en\u00e9 podnikanie v oblasti zdravotnej starostlivosti na vidieku: Pr\u00edpadov\u00e1 \u0161t\u00fadia Srbska. <i>Trval\u00e1 udr\u017eate\u013enos\u0165<\/i> , <i>16<\/i> (3), 1143\u20131143. https:\/\/doi.org\/10.3390\/su16031143<\/p>\n<p> Rahmanianaraki, H., Sadeghi Meresht, F., Hojjati, H. a Manouchehr, B. (2024). V\u00fdzvy podnikania v o\u0161etrovate\u013estve: Narat\u00edvna recenzia. <i>Journal of Nursing Advances in Clinical Sciences<\/i> , <i>1<\/i> (4), 219\u2013225. https:\/\/doi.org\/10.32598\/jnacs.2408.1057<\/p>\n<p> Vannucci, MJ, &amp; Weinstein, SM (22. septembra 2017). <i>Zdravotn\u00e1 sestra-podnikate\u013eka: potreby posilnenia postavenia, v\u00fdzvy a postupy starostlivosti o seba<\/i> . O\u0161etrovate\u013estvo: V\u00fdskum a recenzie. https:\/\/www.dovepress.com\/the-nurse-entrepreneur-empowerment-needs-challenges-and-self-care-prac-peer-reviewed-fulltext-article-NRR<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod Svet podnikania je pln\u00fd rovnako zm\u00fd\u0161\u013eaj\u00facich \u013eud\u00ed, v\u0161etci z r\u00f4znych prostred\u00ed, od technol\u00f3gi\u00ed, financi\u00ed a\u017e po marketing, no napriek tomu je kritick\u00fd sektor nedostato\u010dne zast\u00fapen\u00fd: zdravotn\u00edctvo. Napriek tomu, \u017ee najlep\u0161ie poznaj\u00fa potreby pacientov a [&hellip;]<\/p>\n","protected":false},"author":237,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[727],"tags":[6519,8118],"post_formats":[673],"coauthors":[3945],"class_list":["post-49396","post","type-post","status-publish","format-standard","hentry","category-mladez","tag-entrepreneurship-sk","tag-health-sk","post_formats-clanky"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/49396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/users\/237"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/comments?post=49396"}],"version-history":[{"count":9,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/49396\/revisions"}],"predecessor-version":[{"id":49421,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/49396\/revisions\/49421"}],"wp:attachment":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/media?parent=49396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/categories?post=49396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/tags?post=49396"},{"taxonomy":"post_formats","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/post_formats?post=49396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/coauthors?post=49396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}