{"id":19768,"date":"2025-06-17T10:57:47","date_gmt":"2025-06-17T10:57:47","guid":{"rendered":"https:\/\/www.pulse-z.eu\/korea-goes-global-why-europe-cant-get-enough-of-hallyu\/"},"modified":"2025-06-18T08:00:48","modified_gmt":"2025-06-18T08:00:48","slug":"korea-sa-globalizuje-preco-sa-europa-nevie-nabazit-hallyu","status":"publish","type":"post","link":"https:\/\/www.pulse-z.eu\/sk\/korea-sa-globalizuje-preco-sa-europa-nevie-nabazit-hallyu\/","title":{"rendered":"K\u00f3rea sa globalizuje: Pre\u010do sa Eur\u00f3pa nevie naba\u017ei\u0165 Hallyu"},"content":{"rendered":"
\n

Starostlivos\u0165 o ple\u0165, \u0161t\u00fdl a zvuk: K\u00f3rejsk\u00e1 vlna tvrdo zasiahla Eur\u00f3pu<\/strong><\/h3>\n

V posledn\u00fdch rokoch Ju\u017en\u00e1 K\u00f3rea za\u017e\u00edva rozmach na viacer\u00fdch frontoch \u2013 od popkult\u00fary a technol\u00f3gi\u00ed a\u017e po glob\u00e1lny obchod. Fenom\u00e9n Hallyu, poh\u00e1\u0148an\u00fd K-popom, k\u00f3rejsk\u00fdmi dr\u00e1mami a k\u00f3rejskou m\u00f3dou, si vybudoval obrovsk\u00e9 z\u00e1kladne fan\u00fa\u0161ikov po celom svete, najm\u00e4 v Eur\u00f3pe. A t\u00e1to kult\u00farna vlna teraz zvy\u0161uje celosvetov\u00fd dopyt po k\u00f3rejsk\u00fdch produktoch.<\/span><\/p>\n

Ju\u017en\u00e1 K\u00f3rea z\u00e1rove\u0148 rob\u00ed inteligentn\u00e9 kroky v oblasti glob\u00e1lnych obchodn\u00fdch doh\u00f4d a strategick\u00fdch obchodn\u00fdch partnerstiev. Vzh\u013eadom na zmeny glob\u00e1lnej politiky \u2013 najm\u00e4 s rast\u00facim nap\u00e4t\u00edm medzi USA a K\u00f3reou \u2013 sa Eur\u00f3pa st\u00e1va k\u013e\u00fa\u010dov\u00fdm zameran\u00edm pre k\u00f3rejsk\u00e9 spolo\u010dnosti. E\u00da pon\u00faka stabilitu a obrovsk\u00fd rastov\u00fd potenci\u00e1l, najm\u00e4 v oblasti digit\u00e1lneho obchodu, technol\u00f3gi\u00ed a spotrebn\u00e9ho tovaru.<\/span><\/p>\n

K-beauty: K\u00f3rejsk\u00e1 revol\u00facia v starostlivosti o ple\u0165 v Eur\u00f3pe<\/b><\/h3>\n

K\u00f3rejsk\u00e1 starostlivos\u0165 o ple\u0165, alebo K-beauty, za\u017e\u00edva v Eur\u00f3pe obrovsk\u00fd \u00faspech \u2013 a je \u013eahk\u00e9 pochopi\u0165 pre\u010do. V\u010faka inovat\u00edvnym zlo\u017ek\u00e1m, p\u00fatav\u00e9mu baleniu a dostupn\u00fdm cen\u00e1m si zna\u010dky ako Sulwhasoo, Innisfree a Etude House z\u00edskavaj\u00fa eur\u00f3pskych spotrebite\u013eov. Tieto zna\u010dky sa tie\u017e prisp\u00f4sobili predpisom E\u00da, \u010do im u\u013eah\u010duje expanziu na trhy ako Nemecko, Franc\u00fazsko a Po\u013esko.<\/span><\/p>\n

Pod\u013ea spolo\u010dnosti<\/span> Grand View Research<\/span><\/a> dosiahol eur\u00f3psky trh s K-beauty v roku 2022 hodnotu 17,3 miliardy dol\u00e1rov a o\u010dak\u00e1va sa, \u017ee do roku 2030 dosiahne 32,5 miliardy dol\u00e1rov.<\/span><\/p>\n

\u00daspech K-beauty v\u0161ak nespo\u010d\u00edva len v skvel\u00fdch produktoch \u2013 je poh\u00e1\u0148an\u00fd glob\u00e1lnym kult\u00farnym hnut\u00edm. K-popov\u00e9 idoly ako BTS a BLACKPINK, ako aj rast\u00faca l\u00e1ska ku k\u00f3rejsk\u00fdm dr\u00e1mam, robia k\u00f3rejsk\u00fd \u017eivotn\u00fd \u0161t\u00fdl popul\u00e1rnej\u0161\u00edm ako kedyko\u013evek predt\u00fdm. Najm\u00e4 K-pop je najrozpoznate\u013enej\u0161ou s\u00fa\u010das\u0165ou k\u00f3rejskej kult\u00fary \u2013 17,8 % respondentov glob\u00e1lneho<\/span> prieskumu<\/span><\/a> ho ozna\u010dilo za k\u013e\u00fa\u010dov\u00fd prvok Hallyu.<\/span><\/p>\n

Len v roku 2022 vzr\u00e1stol po\u010det fan\u00fa\u0161ikov Hallyu v Eur\u00f3pe o 37 % a dosiahol 13,2 mili\u00f3na. Krajiny ako Rumunsko a Po\u013esko za\u017e\u00edvaj\u00fa super akt\u00edvne komunity fan\u00fa\u0161ikov, ktor\u00e9 organizuj\u00fa podujatia a \u0161\u00edria k\u00f3rejsk\u00fa kult\u00faru na miestnej \u00farovni.<\/span><\/p>\n

Bud\u00facnos\u0165: Eur\u00f3pa ako k\u013e\u00fa\u010dov\u00fd trh pre Ju\u017en\u00fa K\u00f3reu<\/b><\/h3>\n

Zmena strat\u00e9gie expanzie k\u00f3rejsk\u00fdch spolo\u010dnost\u00ed nie je n\u00e1hodn\u00e1. Uprostred rast\u00facej neistoty na americkom trhu \u2013 ktor\u00fa poh\u00e1\u0148a coln\u00e1 politika a protekcionistick\u00fd postoj americk\u00e9ho prezidenta Donalda Trumpa \u2013 sa Eur\u00f3pa jav\u00ed ako ove\u013ea stabilnej\u0161\u00ed a predv\u00eddate\u013enej\u0161\u00ed ekonomick\u00fd partner.<\/span><\/p>\n

Eur\u00f3pska \u00fania a Ju\u017en\u00e1 K\u00f3rea podp\u00edsali komplexn\u00fa<\/span> dohodu o vo\u013enom obchode<\/span><\/a> (FTA), ktor\u00e1 nadobudla platnos\u0165 v roku 2011. Bola to prv\u00e1 tak\u00e1to dohoda, ktor\u00fa E\u00da uzavrela s \u00e1zijskou krajinou. Dohoda odstr\u00e1nila takmer v\u0161etky cl\u00e1 na tovar (viac ako 98,7 % do roku 2020) a u\u013eah\u010dila pr\u00edstup k trhom so slu\u017ebami, invest\u00edciami a verejn\u00fdm obstar\u00e1van\u00edm.<\/span><\/p>\n

V\u010faka dohode o vo\u013enom obchode m\u00f4\u017eu k\u00f3rejsk\u00e9 spolo\u010dnosti jednoduch\u0161ie uv\u00e1dza\u0165 svoje produkty \u2013 vr\u00e1tane kozmetiky, elektroniky a potrav\u00edn \u2013 na trh E\u00da bez coln\u00fdch bari\u00e9r. V d\u00f4sledku toho sa Eur\u00f3pa stala jedn\u00fdm z najziskovej\u0161\u00edch a najpredv\u00eddate\u013enej\u0161\u00edch trhov pre Ju\u017en\u00fa K\u00f3reu, najm\u00e4 v exportn\u00fdch sektoroch poh\u00e1\u0148an\u00fdch kult\u00farou, ako je korejsk\u00e1 kr\u00e1sa a korejsk\u00e9 jedlo.<\/span><\/p>\n

Eur\u00f3pa ako stabiln\u00e1 alternat\u00edva<\/b><\/h3>\n

Obchodn\u00e9 vz\u0165ahy medzi Spojen\u00fdmi \u0161t\u00e1tmi a Ju\u017enou K\u00f3reou zost\u00e1vaj\u00fa strategick\u00e9, hoci s\u00fa ob\u010das nap\u00e4t\u00e9 \u2013 najm\u00e4 vzh\u013eadom na obchodn\u00fa politiku Trumpovej administrat\u00edvy. Jedn\u00fdm z pr\u00edkladov tak\u00e9hoto nap\u00e4tia bolo zavedenie 25 % ciel na dovoz ocele a hlin\u00edka zo strany USA, ktor\u00e9 ovplyvnilo aj Ju\u017en\u00fa K\u00f3reu.<\/span><\/p>\n

V reakcii na to Soul pracuje na<\/span> diverzifik\u00e1cii svojich obchodn\u00fdch partnerstiev<\/span><\/a> a zintenz\u00edvni spolupr\u00e1cu s Eur\u00f3pskou \u00faniou. V marci tohto roku E\u00da a Ju\u017en\u00e1 K\u00f3rea podp\u00edsali dohodu o digit\u00e1lnom obchode zameran\u00fa na u\u013eah\u010denie elektronick\u00fdch transakci\u00ed, vz\u00e1jomn\u00e9 uzn\u00e1vanie digit\u00e1lnych podpisov a odstr\u00e1nenie po\u017eiadaviek na lok\u00e1lne ukladanie \u00fadajov.<\/span><\/p>\n

Obe strany<\/span> sa tie\u017e zaviazali<\/span><\/a> k preh\u013abeniu spolupr\u00e1ce v oblasti digit\u00e1lnej transform\u00e1cie, ktor\u00e1 zah\u0155\u0148a k\u013e\u00fa\u010dov\u00e9 oblasti, ako s\u00fa polovodi\u010de, siete 5G, umel\u00e1 inteligencia a kvantov\u00e9 technol\u00f3gie. Toto partnerstvo zah\u0155\u0148a spolo\u010dn\u00e9 iniciat\u00edvy v oblasti v\u00fdskumu a v\u00fdvoja v oblasti inov\u00e1ci\u00ed a digit\u00e1lnych technol\u00f3gi\u00ed, \u010d\u00edm sa \u010falej zvy\u0161uje atraktivita eur\u00f3pskeho trhu pre k\u00f3rejsk\u00fdch investorov a spolo\u010dnosti zameran\u00e9 na spotrebite\u013eov.<\/span><\/p>\n

V\u010faka zbli\u017eovaniu hospod\u00e1rskych a kult\u00farnych z\u00e1ujmov je Eur\u00f3pa jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch partnerov Ju\u017enej K\u00f3rey. Pre spolo\u010dnosti v sektoroch ako K-beauty alebo K-food pon\u00faka kontinent nielen stabiln\u00e9 regula\u010dn\u00e9 prostredie, ale aj rast\u00faci z\u00e1ujem o k\u00f3rejsk\u00fd \u017eivotn\u00fd \u0161t\u00fdl. Bud\u00facnos\u0165 tejto spolupr\u00e1ce vyzer\u00e1 s\u013eubne \u2013 ke\u010f\u017ee je postaven\u00e1 na siln\u00fdch hospod\u00e1rskych z\u00e1kladoch a vz\u00e1jomnom kult\u00farnom porozumen\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Starostlivos\u0165 o ple\u0165, \u0161t\u00fdl a zvuk: K\u00f3rejsk\u00e1 vlna tvrdo zasiahla Eur\u00f3pu V posledn\u00fdch rokoch Ju\u017en\u00e1 K\u00f3rea za\u017e\u00edva rozmach na viacer\u00fdch frontoch \u2013 od popkult\u00fary a technol\u00f3gi\u00ed a\u017e po glob\u00e1lny obchod. Fenom\u00e9n Hallyu, poh\u00e1\u0148an\u00fd K-popom, k\u00f3rejsk\u00fdmi […]<\/p>\n","protected":false},"author":227,"featured_media":7604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[727,571],"tags":[1933,1934,1935,1936,1937,1938,1939,1940,1941,1942,1943,1944,1945,1946,1947,1948,1949,1950],"post_formats":[673],"coauthors":[],"class_list":["post-19768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mladez","category-vseobecne","tag-cultural-influence-sk","tag-digital-trade-sk","tag-eu-korea-relations-sk","tag-europe-market-sk","tag-hallyu-sk","tag-k-beauty-sk","tag-k-dramas-sk","tag-k-pop-sk","tag-korean-brands-sk","tag-korean-cosmetics-sk","tag-korean-culture-sk","tag-korean-exports-sk","tag-korean-fashion-sk","tag-korean-lifestyle-sk","tag-korean-skincare-sk","tag-korean-wave-sk","tag-skincare-trends-sk","tag-south-korea-sk","post_formats-clanky"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/19768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/users\/227"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/comments?post=19768"}],"version-history":[{"count":13,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/19768\/revisions"}],"predecessor-version":[{"id":19823,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/posts\/19768\/revisions\/19823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/media\/7604"}],"wp:attachment":[{"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/media?parent=19768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/categories?post=19768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/tags?post=19768"},{"taxonomy":"post_formats","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/post_formats?post=19768"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.pulse-z.eu\/sk\/wp-json\/wp\/v2\/coauthors?post=19768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}